![]() Music videos should be authentic expressions of the song’s creators. Make sure that your song truly inspires the band. You will not like every song that you and your band creates or plays.The longer you take, the greater your risk of abandoning the project. You might want to start small. For every minute of a song in a music video, it can take you and your crew anywhere from 2-10 hours of shooting, editing, and finishing.Therefore, you might pick a track from an album that you had a great music video idea for in the past, even if that track wasn't originally planned as a single. Don’t merely think in terms of a “single.” In these days of Internet streaming, any track can be a single.Instead, consider selecting a song that has done well in the past or use a single that is planned for release in the future, after you plan to publish your next single. ![]() If the song is three minutes or longer, your “new” single might already have come out by the time you’ve published your video. Think ahead or recycle an old song. It will take longer than you think to shoot, edit, and produce a music video.Here are a few other factors to consider when choosing a song: While it might seem like the best idea to simply make a video for your next upcoming single, that may or may not make the most sense. Rachel Murray / Stringer / WireImage / Getty Images
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